As a tasty new venture

By Madeline Farber
July 1, 2016

Hungry? Ayesha Curry might be able to help you out.

The wife of Golden State Warriors point guard Steph Curry has launched Gather, a startup food delivery company. Not unlike other food delivery services like Blue Apron, Gather will deliver ingredients and recipes directly to your door on a weekly basis.

Although the website just serves as a landing page, it promises to “begin delivering seasonal ingredients and delicious recipes created by Ayesha Curry directly to your doorstep.” The recipes will be inspired by meals she cooks for her family, including home-cooked baby food, according to TechCrunch.

Curry has another website that features her recipes, including a greek yogurt-based face mask.

Unlike Blue Apron and Plated that deliver nationwide, it’s unclear if Curry’s startup will serve customers nationwide or just in San Francisco. Gather has yet to announce its cost structure, but competitors like Blue Apron cost $59.94 per week for three recipes, while Plated costs $72 per week for three meals.

Although the delivery model isn’t new, Curry’s high-profile status may help her wife’s startup stand out amongst the competition. Despite this, Blue Apron is killing the food delivery game. In early June, Blue Apron was said to be considering an IPO, with the company being valued around $3 billion in an offering.
This isn’t Curry’s first time cooking, either. Earlier this month she paired with chef Micheal Mina to open a pop-up barbecue themed restaurant in San Francisco. She also has a cookbook and a YouTube channel with cooking demos.

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