A group of about 200 people held a rally at Grand Central Station where the names of the Orlando shootout victims were read, the group then marched down Seventh Avenue to the Stonewall Inn on the West Village were a 10 minute silence were held in memory of The Pulse victims. The group wants to raise awareness about stopping the homophobia and islamophobia outcomes created by this incident.
Erik McGregor — Pacific Press LightRocket via Getty Images
By Ethan Wolff-Mann and TIME
June 18, 2016

“Branding and activism are at ideological odds,” Gawker’s Rich Juzwiak wrote today concerning responses to the shooting at Pulse, a gay nightclub in Orlando, that left 49 dead and 53 injured.

With a few exceptions—perhaps Airbnb’s disaster relief program, one Reddit user noted—that allow people to use specific services relevant to the disaster, it can be rocky territory for a for-profit company to offer assistance in a time of tragedy without appearing just a little opportunistic.

For more on the attack on the Pulse gay night club, watch:

But brands will be brands, and sometimes PR stunts can be enjoyed by everyone. The latest is from Uber, which is giving anyone who wants to be dropped off at a prominent LGTBQ+ landmark $20 off, with two rides per person available through Monday, June 20.

You can find what cities are participating and what destinations qualify for free rides here. For example, if you’re in New York City, getting dropped off at the following locations in an uberX or an uberPool will be cost whatever the fare is, minus $20. The discount is automatically applied.

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In the fine print, Uber notes that “Rides must start or end at the exact address of selected locations,” so make sure your driver pulls up all the way. And tip her or him—gratuities are not included.

This article originally appeared on Time.com

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