CEO Frantz Yvelin.
Eric Piermont — AFP/Getty Images
By Madeline Farber
June 15, 2016

This story has been updated to include comment from La Compagnie.

For the past two years, La Compagnie, the boutique all-business class airline, has prided itself on its ability to provide top-notch air travel without the high costs.

Now, to celebrate the company’s 2 year anniversary, La Compagnie will offer one year of unlimited flights between New York and London or Paris for $35,000. The airline will make the unlimited passes, called “L’Unlimited by La Compagnie,” available to only 10 lucky passengers on a first come, first serve basis. The airline will also assign a personal concierge to handle booking and flight-management duties to each pass holder, as first reported by Business Insider.

$35,000 is far from cheap. Since the airline advertises discounted fares between New York and London for as low as $1,500 and round-trips to Paris for as low as $1,800, a pass holder would have to make between 20-30 transatlantic round trips in order to break their investment, according to Business Insider.

The unlimited pass will be available from July 18-23.

“We take pride in La Compagnie’s innovative approach to affordable business-class travel, and L’Unlimited is another step forward in growing the creative hospitality culture that is in our DNA,” Frantz Yvelin, the company’s founder and CEO, told Fortune.

According to a press release from May, the company plans on increasing its flight frequency to daily between the U.S. and the U.K., as well as adding a third aircraft to the La Compagnie fleet.

Other airlines, such as Delta Airlines (dal), and Virgin Airlines (va), are moving toward a new system where they are auctioning off upgrades for better seats, whether that be first-class, business-class, or premium-coach options, giving the average flier a chance to upgrade at a fraction of the price.

 

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