Eric Piermont — AFP/Getty Images

But only to 10 lucky people.

By Madeline Farber
June 15, 2016
June 15, 2016

This story has been updated to include comment from La Compagnie.

For the past two years, La Compagnie, the boutique all-business class airline, has prided itself on its ability to provide top-notch air travel without the high costs.

Now, to celebrate the company’s 2 year anniversary, La Compagnie will offer one year of unlimited flights between New York and London or Paris for $35,000. The airline will make the unlimited passes, called “L’Unlimited by La Compagnie,” available to only 10 lucky passengers on a first come, first serve basis. The airline will also assign a personal concierge to handle booking and flight-management duties to each pass holder, as first reported by Business Insider.

$35,000 is far from cheap. Since the airline advertises discounted fares between New York and London for as low as $1,500 and round-trips to Paris for as low as $1,800, a pass holder would have to make between 20-30 transatlantic round trips in order to break their investment, according to Business Insider.

The unlimited pass will be available from July 18-23.

“We take pride in La Compagnie’s innovative approach to affordable business-class travel, and L’Unlimited is another step forward in growing the creative hospitality culture that is in our DNA,” Frantz Yvelin, the company’s founder and CEO, told Fortune.

According to a press release from May, the company plans on increasing its flight frequency to daily between the U.S. and the U.K., as well as adding a third aircraft to the La Compagnie fleet.

Other airlines, such as Delta Airlines dal , and Virgin Airlines va , are moving toward a new system where they are auctioning off upgrades for better seats, whether that be first-class, business-class, or premium-coach options, giving the average flier a chance to upgrade at a fraction of the price.

 

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