With startup Chef'd
The New York Times is starting a food delivery business. The newspaper is teaming up with startup Chef’d starting this summer, according to Bloomberg. The move comes as the publication looks for other avenues to make money. Recently, the Times said it would be cutting costs as it seeks to deal with the decline of print revenue, as Fortune reported.
The publication noted that the Times will send ingredients to customers from its NYT Cooking Website in as little as 48 hours.
“Our audience spends a lot of time cooking at home,” Alice Ting, vice president of brand development, licensing, and syndication for the Times, said to Bloomberg. “So for us it was a natural area to investigate.”
“These meal kits we’re offering are just another tool to help our users become more comfortable in the kitchen,” Amanda Rottier, product director of NYT Cooking, said. The cooking website launched in September 2014 and attracts approximately 7 million users per month.
“We wouldn’t do this if we didn’t think there was a revenue opportunity,” Ting added. “This is definitely not the last one.”