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Owner of Los Angeles Times instead hopes to revive its shrinking business.

By Reuters
May 4, 2016

Tribune Publishing said on Wednesday its board unanimously rejected Gannett’s unsolicited takeover offer, preferring to pursue a strategic plan to revive its print business and tap growth in digital content.

Tribune shares trco fell 4.2% in after-market trading after closing at $11.02.

Last month, Gannett gci , the owner of USA Today, made a takeover bid for Tribune at $12.25 per share in cash, in a deal worth roughly $815 million. Tribune owns the Los Angeles Times and Chicago Tribune newspapers, as well as metro dailies like the Orlando Sentinel.

In a letter on Wednesday, Tribune told Gannett’s management that its board had reviewed the bid and concluded that “the price reflected in the proposal understates the company’s true value and is not in the best interests of our shareholders.” It does not warrant “further discussion,” the company said in a statement.

Tribune’s rejection of Gannett’s proposal, comes as the newspaper industry tackles declining circulation, high costs, shrinking advertising dollars and a broad shift toward digital content, leaving publishers rushing to consolidate or find new avenues of growth.

Tribune Publishing is in the early stages of a strategic transformation, it said in the letter.

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It added that its board believes that its new plan, which includes driving revenue from content brands, growing the Los Angeles Times as a global brand and embracing a digital strategy will “generate shareholder value in excess of Gannett’s opportunistic proposal.”

Tribune said on Wednesday it expects full-year 2016 revenue in the range of $1.6 billion to $1.625 billion, falling short of the average analyst estimate of $1.65 billion, according to Thomson Reuters I/B/E/S.

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