Inrix released an updated version of its popular traffic app that uses artificial intelligence and crowdsourcing to tell drivers the best route to take.
The upgraded mobile app is built on technology that can learn drivers' habits like their daily commutes or that they visit the gym twice a week. On top on that, the company has added another layer of information that is collected automatically from fellow drivers about what's happening on the road.
Inrix software, along with hardware that includes embedded GPS trackers, is in some 275 million connected car and devices. The app accesses those devices to get real-time traffic data to give alerts and suggestions about alternative routes even before they leave the driveway. It's information that can help drivers who have long commutes figure out where there are traffic jams and open road.
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The technology integrates other Inrix services such as weather alerts that affect driving, routing for public transit and walking, and parking availability.
Are Internet-connected cars worth the risk?
Earlier this month, the company acquired OpenCar, a software startup that built an in-car technology platform that could challenge Apple’s CarPlay and Google’s Android Auto. OpenCar’s platform lives in the car—meaning, this isn’t about connecting your smartphone to your car. Instead, the company has developed a system embedded in the car that is loaded with apps. Unlike Apple and Google systems, OpenCar’s technology is fully controlled by the automaker. Car companies can tweak the platform’s design for different brands and models.
The OpenCar and Inrix Autointelligent platforms can work together or apart, depending on the wants and needs of customers. For example, an automaker could make OpenCar’s platform standard in all cars or add the Inrix driver-assistance system to just luxury models.