AT&T office New York City, USA: Signage and logo outside its office glowing at night.
Photograph by Roberto Machado Noa--LightRocket via Getty Images
By Laura Lorenzetti
March 30, 2016

As AT&T prepares to launch its DirecTV online service later this year, the company is upping the data limit for its home broadband users and offering a new unlimited option.

AT&T, which completed its $49 billion acquisition of DirecTV last year, will offer its unlimited service free for customers that use its DirecTV pay television or U-verse television services, the company said. For those that only have AT&T’s U-verse home internet service, it will cost $30 more a month to upgrade to unlimited data. Otherwise, customers will automatically receive more data starting at the end of this May.

Base level customers will see their data limit expand to 300 gigabytes per month from 250 gigabytes. Plan sizes go up to one terabyte depending on the tier. Three hundred gigabytes is equal to about 100 hours of high-definition video streaming, according to AT&T. Though, the average customer only uses about 100 gigabytes per month, on average.

AT&T (T) plans to launch a DirecTV plan that is solely over the Internet, eliminating the need for a satellite dish and installation. The “over-the-top” service, as its called, will expanding data limits for broadband service makes it easier for customers to switch over to such a service.


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