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Is Google’s Cloud Getting a Little Puffier?

Mar 18, 2016

Google's cloud business isn't as big as storage giants like Amazon and Microsoft. But the company might be looking to make its Google Cloud Platform just a little puffier, adding on some new apps.

Re/code reports Google (goog) is looking to buy up more business service apps and churn them into part of the company's cloud data storage business. The companies, which are still said to be in early-stage talks of considering a deal with Google, include payroll app Namely, Canadian e-commerce software company Shopify (shop), and sales tracker Xactly. Shares in Shopify and Xactly were both trading higher on the news Friday.

Google, Namely, and Xactly didn't respond to Fortune's request for comment on the deals, and Shopify declined to comment. Google's been a perennial runner-up in cloud storage, with about 6% market share. But Google CEO Sundar Pichai has recently been stumping for more cloud business at Google.

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Earlier this week it was revealed that Google may also be storing as much as $600 million worth of Apple's iCloud photos and documents on Google servers, too. With the global cloud business predicted to grow to $204 billion this year, Google may be making a push to draw in just a little more of the big business of information storage.

We'll soon know more about just how much Google's cloud might be growing, as the company is expected to announce more new cloud features and clients at its GCP Next conference March 23-24.

How Amazon took over the cloud:

For more on Google's Cloud business, check out this Fortune report.

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