Joe Burr a store manager for Domino's Pizza poses for a portrait on Thursday June 7, 2012 in Washington, DC.
Photograph by The Washington Post--Getty Images

And you don't need to take your eyes off the TV to use it.

By Laura Lorenzetti
February 3, 2016

Forget having to pick up your phone or log onto the Internet to place your Domino’s Pizza order this Super Bowl Sunday. Simply, yell out your order and pick back up that remote, knowing your pizza is safely on its way. Well, at least if you have an Amazon Echo.

Domino’s added Amazon Echo ordering capability just in time for one of the company’s busiest delivery days of the year. More than 12 million Domino’s pizza slices are expected to make their way to football watchers, about five times more than a typical Sunday. Now, fans don’t even have to look up from the television to get their order in.

“Ordering via Amazon Echo marks Domino’s eighth platform in the suite of AnyWare technology,” said Dennis Maloney, Domino’s vice president and chief digital officer. “We want to continue making ordering pizza as convenient as possible, and this is no exception.”

 

The pizza maker has been diligently adding new ways to order items digitally, including. options to order via emoji, Twitter, text, and smart TV. Domino’s DPZ is the first quick-service restaurant to offer digital order through the Amazon Echo.

Customers can use the device to order their pizza by linking their Domino’s Pizza Profile account with the Amazon Alexa app, and they can continue to ask Alexa delivery updates as it makes its way to the party.

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