Uber operates in around 300 cities.
Photograph by Bloomberg via Getty Images
By Kia Kokalitcheva
January 20, 2016

For this year’s Super Bowl 50, attendees will have one more transportation option to get to and from the football stadium: Uber.

The ride-hailing company, headquartered just an hour north of the Levi’s Stadium where the championship game will be played in Santa Clara, Calif., won the exclusive right to shuttle attendees for the big day, as Quartz first reported and the company confirmed to Fortune. Uber will have its own pick-up and drop-off zones at the stadium.

“We are excited to celebrate our home city as a Super Bowl Host Committee partner. This year’s game is in our backyard, and we want to make sure Bay Area residents and fans from all over the world can easily get to the action at the tap of a button for the smoothest Super Bowl experience yet,” Uber told Fortune in a statement.

In the past, ride-hailing services like Uber and Lyft haven’t been allowed at the stadiums due to traffic and other restrictions from the host cities, as Quartz notes.

As part of its deal with the Super Bowl Host Committee, Uber is also providing at least $250,000 to $500,000 in services and cash, according to the report, although it’s not entirely clear if that means it will provide free or discounted rides or other promotions. Uber declined to comment on its financial involvement.

Uber’s deal with the committee appears to be exclusive, according to Quartz, which means competitors like Lyft won’t be allowed to ferry passengers to and from the stadium. Aside from Uber, fans can opt to take a taxi, public transportation, a private car, or the $55 Fan Express bus that will shuttle ticketholders to and from the stadium.

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