Belty is a new smart belt that debuted at this year's CES.
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By John Kell
January 16, 2016

People’s wrists are being overrun by the machines.

Apple (aapl) last year finally debuted the gadget maker’s first foray into the world of watches. It wasn’t the first – nor would it be the last wearable high-tech gadget meant for the wrist. Wrist-worn trackers have been designed to compile data on physical activity, sleep, UV exposure, and many other functions. Wearable device shipments were expected to reach 76.1 million units last year, up 163.6% from 2014, according industry tracker International Data Corporation. IDC added that much of the market’s growth and attention has come from “smart” wristwear.

But with all that innovation comes steep competition: humans only have two wrists after all.

“Right now the field of wearables is saturated in the wristband market,” Guive Balooch, global vice president of L’Oreal’s Technology Incubator, told Fortune in an interview last month. “At electronic shows, you see a lot of wristbands.”

Balooch says there are both perils and perks in the wrist-driven wearable market. He says consumers are starting to understand what they want to measure for themselves, be it sleep or physical activity. But it is also has created a crowded category of gear meant to be worn on users’ wrists.

In fact, already there are new products coming to market – gear that tracks yoga poses, running strides, and harnesses audio sounds. “The future will be more about sensing all around the body – not just a band on your wrist or a watch,” Balooch says.

Fortune has compiled a list of five new wearables poised to hit the retail market this year. None of them are for your wrist.


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