attends day one of the NY Toast Gifting Suite at Scottsdale Center for Performing Arts on January 30, 2015 in Scottsdale, Arizona.
Photograph by Rich Polk — Getty Images

Kia Motors Is The Latest Automaker to Join the Self-Driving Car Craze

Jan 05, 2016

Self-driving cars are the new bandwagon, and Kia Motors just bought a ticket.

The automaker unveiled plans on Tuesday at the Consumer Electronics Show in Las Vegas to develop autonomous vehicles. But it may be a while before you see them.

Kia aims to have fully self-driving cars on the road by 2030 (yes, 14 years from now). However, the company hopes to have its first semi-autonomous cars with driver assistance on the road by 2020. These "partially" autonomous cars will have features like self-parking and automatic lane switching on the freeway.

Kia is apparently behind rival automakers like Mercedes Benz, Audi, Ford, and Tesla in building self-driving cars. It's also trailing Google, which has been working on similar technology since 2012.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

To catch up in the driverless car race, Kia plans to invest $2 billion by 2018, the company said. It has also been granted a license by the sate of Nevada to test its autonomous driving technology on the state's roads, and the electric Kia Soul EV will serve as guinea pig.

Along with autonomous driving tech, Kia is also adding new dashboard interface features, such as gesture control, fingerprint sensors, and smart-device connectivity. Its "blind control" feature automatically sets drivers' preferences after it scans their finger prints. Drivers can also then control car settings using gestures. Gesture control has become an increasingly popular feature, with automakers like BMW and Volkswagen building their own.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions