Search
Visit
for coverage from TIME, Health, Fortune and more
Go »
An Evening With Oprah - Melbourne
MELBOURNE, AUSTRALIA - DECEMBER 02: Oprah Winfrey on stage during her An Evening With Oprah tour on December 2, 2015 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images) Photograph by Scott Barbour — Getty Images

Oprah’s Ad Campaign Is Causing Weight Watchers’ Stock to Soar

Dec 30, 2015

Just two days of Oprah Winfrey's Weight Watchers (wtw) ad campaign has caused the company's stock to soar.

Bloomberg reports that Weight Watchers' stock went up 7% on Tuesday and 19% on Wednesday, which is the most that it has gone up in one day since Nov. 6. Winfrey purchased a 10% share of the company in October and now sits on the board of directors. Including options, she owns about 15% of the company.

In the commercial, which she posted on Twitter when it debuted Tuesday, she shares her own experience:

Since partnering with the weight-loss brand, Oprah has helped the stock more than triple in value. Before she bought it, her 10% stake was worth $43 million. Now, it's worth about $150 million.

With many different weight loss programs to choose from, Weight Watchers has been struggling in recent years. However, the partnership with Oprah could be what revives the brand: Almost immediately after the partnership was announced, shares jumped more than 90%.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions