The company announced that new deals will be added every five minutes for eight consecutive days. Customers will also get “Deals of the Day” beginning midnight on Thanksgiving. There will be up to 10 more of those deals on Black Friday, too, according to a press release.
Items that will be on sale include electronics, home and kitchen products, sporting goods, and toys.
Additionally, there will be “Lightning Deals” throughout the day on thousands of other products over the eight days. Amazon said Prime members will get 30-minute early access to those deals.The site gave Prime members a peek at its Black Friday offerings earlier in November.
The online retailer also announced a “Watch A Deal” program, which allows shoppers to receive a mobile notification on the deals they’ve indicated interest in.
Fortune looked at the best Black Friday deals so far, including from Wal-Mart (WM) and Target (tgt).