It's crowdsourcing the designs.
Crayola doesn’t think coloring books are just for kids anymore.
The iconic crayon and marker maker is teaming up with do-it-yourself e-commerce site Brit + Co on a coloring book for adults.
The companies crowdsourced designs from Brit + Co’s online community as well as from 99designs, an online graphic marketplace, according to a press release.
The 78-page book, dubbed Pattern Plays, features images drawn from “pop culture.”
“As part of a larger initiative to understand how creativity impacts our lives, we partnered with Crayola to create a coloring book for grown-ups as another way for our audience to express themselves creatively,” Brit Morin, the CEO and founder of Brit + Co, who’s been called the Martha Stewart of Silicon Valley, said in a statement.
The coloring book is being sold exclusively at Target, both in stores and online, for $9.99.