Whole Food’s stock tanked Thursday morning after a disappointing earnings report stunned investors.
Shares of the organic food retailer dropped as much as 7.4% Thursday before climbing back a bit. Since Wednesday, Whole Foods’ (WFM) stock has declined 6.9%, losing about $78 million in market value.
The reason has to do with falling same-store sales, which are sales at stores open at least one year. Whole Foods reported third-quarter results Wednesday, revealing a 0.2% drop, which was its first quarterly same-store-sales decline since 2009. Whole Foods has been squeezed by other major retailers as well as an overpricing scandal, explained Fortune’s Phil Wahba:
On top of all that, the future isn’t looking much better for Whole Foods: The company has said same-store sales were already down 2.1% this quarter.