Eric Snowden, Director of Design for Adobe/Behance, displays Adobe software for the new iPad Pro during an Apple media event in San Francisco, California, September 9, 2015. Reuters/Beck Diefenbach - RTSCUR
Photograph by Beck Diefenbach — Reuters
By Kia Kokalitcheva
October 5, 2015

Admit it: you’ve illegally downloaded or copied Adobe’s Photoshop software because it’s crazy expensive and you just need it now and then.

Well, Adobe (ADBE) knows that, which is why it released Photoshop Fix on Monday. The new free iOS app contains only a selection of desktop Photoshop’s key features, like the Healing Brush, the Liquify tool, shadow and highlight tools, and more.

Again, the price proposition for users is compelling. Photoshop software used to cost hundreds of dollars, and even after Adobe released cloud versions with monthly fees, the smallest package still costs a whopping $9.99 per month for both Lightroom and Photoshop.

Still, Photoshop Fix isn’t the first free lightweight mobile app for photo-editing. Autodesk’s Pixlr app and Aviary’s photo editing app have long been popular, while PicsArt has been quietly amassing users as well.

Photoshop Fix’s release coincided with Adobe’s Max 2015 event on Monday in Los Angeles, during which it announced various new products and updates.


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