Apple CEO Tim Cook
Photograph by David Paul Morris —Bloomberg via Getty Images
By Claire Zillman
October 5, 2015

There’s yet another superlative to bestow on Apple (AAPL): Best Global Brand.

The company topped the annual Interbrand Best Global Brand report, followed by Google (GOOG). The companies placed first and second for the third year in a row.

Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand is at influencing its customers’ decisions, and brand loyalty.

The list pegs Apple’s value at $170.3 billion, an increase of 43% from last year, and Google is valued at $120.3 billion, up 12%.

Rounding out the list’s top five are Coca-Cola (KO) at No. 3, Microsoft (MSFT) at No. 4, and IBM (IBM) at No. 5.

Embattled brand Volkswagen, which is in the midst of a scandal involving emission tests, ranks No. 35 on this year’s list, down four spots from its 2014 rank.

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