By Kristen Bellstrom
October 2, 2015

Good morning, Broadsheet readers! Megyn Kelly kills it with TV viewers, three big employers reveal their secrets for fighting unconscious bias, and we learn which colleges produce female alums who out-earn their male classmates. Have a wonderful weekend.


EVERYONE'S TALKING

• The grad gap. A new TIME magazine analysis of the Department of Education data released last month reveals which college’s graduates face the biggest pay disparities in terms of gender, and how various fields of study can affect that gap. For cheerier reading, check out this list of the colleges where female graduates out-earn their male counterparts.


ALSO IN THE HEADLINES

Tough call. Irene Rosenfeld, CEO of Mondelēz International, writes about her toughest decision of the year: inviting activist investor Nelson Peltz to join her company’s board of directors. 
Fortune

• Banishing bias. Executives from Facebook, Coke and FCB talked about the problem of unconscious bias—and how they’re helping their employees understand it—at an Ad Week panel moderated by Fortune‘s Pattie Sellers.
Fortune

• Letter leaders. I’d like to claim that The Broadsheet started the trend, but in reality, it—like other women-centric newsletters such as The Skimm and Lena Dunham’s Lenny Letter—are part of a long tradition of women looking for ways to communicate “outside the language of men.”
New York Magazine

• Hillary gets hacked. More revelations from the latest Hillary Clinton email dump: Hackers with links to Russia reportedly attempted to break into HRC’s personal email account on five occasions when she was U.S. Secretary of State. It’s unknown if they succeeded.
Fortune

• Postpartum pampering. A Chinese custom known as “sitting the month,” when new mothers must stay indoors to restore their energy, has evolved into a high-end industry that includes $900-a-day nannies and recovery centers that charge up to $27,000 for a month-long stay.
New York Times

• Kelly kills it. Fox News host Megyn Kelly’s average audience in the key 25-to-54 year old demographic surpassed Bill O’Reilly’s in Q3. That’s big news: O’Reilly had the highest viewership in that demo every quarter since 2005.
Fortune


IN CASE YOU MISSED IT

• Going off-script. After starring in the surprise hit Juno, actress Ellen Page was set to become the latest Hollywood ingenue. Instead, she carved a different path.
New York Times

• The real Reed? Dartmouth’s appointment of Susan Taffe Reed as director of its Native American Program has stirred up controversy. Tribal officials and college alums are accusing Reed of misrepresenting herself as Native American.
WSJ

L’Oreal’s color queen. As the chemist leading L’Oréal’s Women of Color Lab, Balanda Atis creates beauty products for multicultural women. One famous customer: actress Lupita Nyong’o, who last year became the first black spokesperson for L’Oreal’s Lancôme brand. 
FastCompany

• Pop princess to retail ruler. While many celebrity-driven fashion brands have faded, Jessica Simpson’s retail empire has blossomed into a $1 billion powerhouse. Here’s how she built a sustainable brand. 
Racked

Tune in to Fortune Live today and every Friday at 3 pm ET at Fortune.com. Leigh Gallagher hosts Fortune Live, and today’s show features the Great Place to Work Institute’s Holly Petroff and Gradifi CEO Tim DeMello. Plus: Fortune‘s Katie Fehrenbacher talks to Lumileds CEO Pierre-Yves Lesaicherre at Fortune‘s Brainstorm E conference.

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ON MY RADAR

Bernie Sanders has nearly caught up to Hillary’s fundraising machine 
Quartz

“Primary”caregiver benefits sound gender-neutral—but they’re not  
The Atlantic

The real Betty, now 94, recalls dumping Archie 
New York Times

How Steve Jobs totally tricked Carly Fiorina 
Fortune


QUOTE

Final Thought....

Final Thought....

Final Thought....

If I had worried about who liked me and who thought I was cute when I was your age, I wouldn’t be married to the president of the United States.
If I had worried about who liked me and who thought I was cute when I was your age, I wouldn’t be married to the president of the United States.

-- First Lady Michelle Obama, at a panel for young women
New York Magazine
-- First Lady Michelle Obama, at a panel for young women
New York Magazine

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