It may not be too much of a surprise.
The top apps for iOS 9 are apparently ad blockers.
Apple launched its update to its operating system and ad blockers have already surged to the top of the worldwide app charts, the Guardian reported. Take a look at the App Store and Peace is No.1 paid app followed by Crystal at No.2. Purify, another ad blocker, is No.5 as of Friday at noon EST.
But the use of ad blockers proves to be an issue for publishers everywhere who need advertisements turned on for consumers in order to make money.
Per the publication:
But Fortune’s Mathew Ingram argues ad-blocking is not unethical and you shouldn’t feel bad about doing it:
Update: Since this article was published, Peace was pulled from the App Store by its developer Marco Arment.