A spec ad for Tide to Go directed by Mark Nickelsburg pokes fun at same-sex marriage opposition.
The video features two men walking towards a church on their way to get married. They’re suddenly stopped by a Bible-toting woman who proclaims, “How offensive! I won’t let you blemish the sanctity of marriage.” When the men attempt to defend themselves, she reaches out with a Tide to Go pen and removes a stain from one of their shirts. As she walks away she says, “Carry on, boys.”
The product then appears on the screen with the slogan: “Never tolerate the stain.”
Nickelsburg posted the video to his Facebook page with the following caption:
While Tide did not commission the ad, a spokesperson told Fortune:
Tide is currently airing an ad in Canada that features a same-sex couple, but it has not been aired in the U.S.