Photograph Courtesy of General Electric
By E. Freya Williams
August 27, 2015

What do America’s leading organic supermarket chain, Brazil’s top maker of beauty products, and the world’s most recognizable athletic brand have in common? They’re proof that acting sustainably and topping a billion dollars in sales can go hand in hand.

In this excerpt, adapted from her new book, Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, E. Freya Williams looks at nine companies whose standalone businesses, product lines or business units know how to maximize profit and be a force for social good.


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