John Legere, chief executive officer of T-Mobile US Inc., speaks during a Bloomberg Television interview in New York, U.S., on Tuesday, Dec. 16, 2014.
Photograph by Scott Eells — Bloomberg via Getty Images

It ain't pretty.

By Benjamin Snyder
July 2, 2015

T-Mobile CEO John Legere and Sprint CEO Marcelo Claure recently exchanged fire on Twitter, sparring over their respective companies’ policies.

It all started when T-Mobile’s Legere wrote, “I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell.” He then linked to a Re/code article bashing Sprint for its latest ads that attacked its competition.

Sprint’s Claure didn’t allow for that pointed tweet to go unnoticed. He wrote: “@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carries together. Your cheap misleading lease.”

The Twitter battle amid plenty of flux in the wireless industry. Verizon and AT&T are firmly in the #1 and #2 spot by number of subscribers, while Sprint and T-Mobile have each been involved several various merger and acquisition talks in an effort to pose a bigger threat to their larger rivals.

Verizon, meanwhile, recently acquired AOL and has been named the best carrier in the U.S. once again.

And here are the tweets:

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