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A burger set is displayed at a McDonald's restaurant in Hong Kong in this photo illustration
A burger set is displayed at a McDonald's restaurant. Photograph by Bobby Yip — Reuters

McDonald’s has something new for Cheeseheads

Jun 24, 2015

Wisconsin is known for its cheese and, these days, McDonald's (mcd) is becoming known for trying just about anything to get diners back into its restaurants.

The struggling fast food company has started selling mozzarella sticks (with marinara sauce!) to Wisconsin Big Mac eaters in an effort to diversify its offerings and test out how the product sells in 125 stores. The move is part of McDonald's new "Lovin' Value Menu," Consumerist reported. Items on the menu will reportedly go for $1 each.

“We know our customers in Wisconsin love cheese, and we are thrilled to be able to offer them a delicious side that tastes so great and is such an amazing value,” a local franchisee said in an interview with FOX 6. “The portion size gives customers the opportunity to eat it as a snack or, if they are a little hungrier, use it to accompany a meal.”

McDonald's has also been trying out small meals on its customers in a bid to attract a wider array of diners.

“Our customers told us they are looking for the ability to customize their meals a little more,“ the franchise told FOX 6. “People are snacking more often these days and looking for more options to create a right-sized meal for them. Mini meals allow them to do just that at an amazing value.”

McDonald’s is aiming for a comeback under new Chief Executive Officer Steve Easterbrook following a lingering sales slump in the U.S.

In other McDonald's news, the company recently unveiled a nifty new form of packaging for bike riders who need a fast food fix called "McBike."

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