Courtesy of St. Regis
By Shivani Vora
June 19, 2015

Amenities for kids at upscale hotels used to be relegated to cookies and milk at turndown, uninspired children’s menus and maybe a coloring book or two.

Thankfully, young globetrotters today have much more to look forward to: luxury chains are now plying on them with perks like cooking classes with famous chefs, bird-watching expeditions, and other not so run-of the-mill-activities and creative gifts beyond the standard stuffed teddy bears.

All this pampering even as fewer travelers are toting kids on their trips. According to data from the U.S. Travel Association, the national non-profit organization for the country’s travel industry, 23.4% of leisure trips in 2014 included children under the age of 18 compared to 30.7% in 2008. The decline is because younger adults are getting married later and aren’t having as many children.

 

But while the overall numbers may be down, Albert Herrera, the Senior Vice President of Global Product Partnerships for the luxury travel network Virtuoso, says that deep-pocketed parents are bringing their offspring on the road with them more than ever before, and posh properties are putting oomph in keeping this picky clientele entertained.

“High-end hotels are going out of their way to accommodate children and their parents by offering clever and meaningful amenities because they realize that these families are a lucrative segment of the travel market,” he said.

Here’s what five brands are doing to please the junior crowd, and though some charge for a few offerings, all have plenty of freebies.

 

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