Starbucks is debuting six new Frappuccinos this June, the latest in a slew of announcements for the popular cold beverage as it marks its 20th anniversary this year.
The new flavors from the coffee giant, which are debuting today, are: Caramel Cocoa Cluster, Cinnamon Roll, Cotton Candy, Cupcake, Lemon Bar, Red Velvet Cake.
Renee Jones, marketing director at Starbucks, said the new flavors represent “a few of the most popular recipes” that have been tinkered with over the years by enthusiastic customers.
Starbucks (SBUX) has established a reputation for testing new flavor concoctions for its drinks. The Frappuccino in particular generates a lot of media attention, including two notable stories this year. A limited edition “mini” version of the Frappuccino is currently being sold at the company’s coffee shops. Even a cookie straw that’s being used in a new Frappuccino caught the eyes (and mouths) of national media.
Why all the fuss? Well, it makes sense that savvy marketer Starbucks would want to piggyback off the drink’s 20-year anniversary.
But even from a business perspective, the Frappuccino is a pretty big deal. Before that drink was introduced, Starbucks was pretty reliant on selling hot drinks and hadn’t really ventured into warm weather markets. But the Frappuccino and other cold beverage offerings helped boost demand during the summer months, rather than be so heavily reliant on the holiday season. The drink is so culturally important to Starbucks that it even has its own verified Twitter account.