Apple CEO Tim Cook
Photograph by Michael Graae — Getty Images
By Chris Matthews
May 22, 2015

Apple’s long quest to get a slice of the television business may have just gotten a bit longer.

According to a report in Re/code, Apple’s rumored TV service–which would bundle TV shows people would normally get through a cable provider–will not be unveiled this fall, “as it had told programmers it would like to do.”

The reason? Apple is hoping to differentiate itself from competitors like Dish’s Sling TV by offering local television content. This however, will be a time-consuming process, as most local television content is owned by local affiliates, rather than parent networks like CBS or ABC. According to Re/code:

Clearing the rights to show local programs and commercials takes some time — ABC, for instance, spent two years getting the rights to show live programming via its Watch ABC app, and its livestreams remain limited to viewers in eight cities. Also, some executives say that providing digital feeds of the programming from dozens of affiliates will also require the broadcasters to build new streaming infrastructure.

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