Apple Senior VP of iPhone Software Scott Forstall demonstrates the new map application featured on iOS 6 during the keynote address during the 2012 Apple WWDC keynote address at the Moscone Center on June 11, 2012 in San Francisco, California.
Photograph by Justin Sullivan—Getty Images

Apple just bought a GPS mapping company

By Tom Huddleston, Jr.
May 18, 2015

Apple just bought a global positioning system company in a move that could help boost the tech giant’s maps software and other location-based technology.

Apple AAPL is paying an undisclosed amount to acquire Bay Area mapping company Coherent Navigation. The deal was first reported by MacRumors on Sunday, and later confirmed by The New York Times. The company Apple is picking up brings GPS technology that is more precise than many of its consumer-grade counterparts.

In typical fashion, Apple was less than forthcoming with regard to the motivation behind the acquisition. An Apple spokesperson told the Times in an e-mailed statement that the company “buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Apple bought mapping service Placebase in 2009, taking the first steps toward building its own mapping technology. However, Apple’s mapping technology still lags behind rivals like Google GOOG . Three years ago, Apple CEO Tim Cook even directed customers frustrated with errors in an updated version of Apple’s Maps app to try rival service Google Maps.

Location-based technology is in high demand in Silicon Valley, as evidenced by recent reports that ride-sharing startup Uber has bid roughly $3 billion for Nokia’s digital mapping business, called Here.

 

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