Neil Patrick Harris is starring in new advertisements for Heineken, helping the beer brand infuse more humor into its ad campaign.
Harris appears in a 15-second TV teaser and a two-minute video posted online as part of a Weiden + Kennedy New York campaign. As to be expected, Harris is pretty hilarious in the clips, promising a money-back guarantee for buying the brew (a real deal in some states).
In the two-minute version, Harris is accosted at a grocery store by workers who all know the actor as the “Heineken guy,” much to his chagrin:
Heineken USA vice president Ralph Rijks spoke with Adweek about the commercials, which push Heineken Light:
The company announced Tuesday a decision to make “organizational changes” in order to boost delivery, according to a release. “The changes will allow the business to better focus on growth opportunities, to be more agile in responding to consumer needs in the marketplace and be more cost effective in doing so,” the company announced.