Amazon is completely redefining “one click buying,” making it possible for customers to buy more of an item by clicking a physical button in their house.
The new “Dash Buttons” will target customers who generally use Amazon to buy certain products — like paper towels, for instance — but sometimes end up going to physical stores for those items instead. The Dash Buttons could help Amazon keep more of those sales on its platform by encouraging customers to keep the devices near where they store or use a particular item.
Amazon says the Dash Buttons work by syncing to your smartphone:
For now, the Dash Buttons are only available to customers who are invited to order them, and each customer can have a maximum of three. They will initially be available for around 18 products, including laundry detergent and garbage bags, among other items.
The service will also be available to product makers, CNET reports: