Ride-sharing service Uber is partnering with Chili's restaurants to give diners a $20 credit for transportation, the companies announced Thursday.
Ziosk, a company that offers a pay-at-the-table tablet, will power the partnership. By using the tablet, customers will be prompted to answer a question and then receive the Uber credit via text message.
"Ziosk is excited to establish a long-term partnership with Uber, as we explore innovative ways to deliver new and relevant content to restaurant tables at Chili’s,” said Ziosk CEO Austen Mulinder.
According to the tablet company:
With a high number of Chili’s guests using the Ziosk tablet, and an increasing number paying on the tablet, Ziosk acts as a discovery platform for partners like Uber to raise awareness of their brand and increase user base.
The move comes after Uber, along with fellow car-sharing service Lyft, failed to have employees deemed independent contractors by U.S. judges earlier in March. The company also made headlines for announcing an ambitious goal to hire one million women drivers by 2020.
Uber had an estimated worth of $40 billion in December, which makes it more valuable than 72% of Fortune 500 companies. Chili's, which is owned by Brinker International, posted second-quarter comparable restaurant sales up 3.7%. The company noted that the figure includes a 4.9% increase boost for U.S. franchises.