Ice cream company Ben & Jerry’s co-founder Ben Cohen said in an interview Wednesday he’s open to the idea of selling marijuana-flavored ice cream.
“Makes sense to me,” Cohen told interviewers at HuffPost Live. “Combine your pleasures.”
Cohen’s fellow co-founder, Jerry Greenfield, agreed, but said other Ben & Jerry’s execs might be cool to the idea. “If it were my decision we’d be doing it, but thankfully we have wiser heads at the company,” Greenfield said.
Cohen and Greenfield founded Ben & Jerry’s in Vermont in 1978. The brand is known for its progressive stances on social issues, often being outspoken on issues like environmental protection and genetically modified foods. It’s also famous for its whimsical flavors, like Cherry Garcia, a tribute to late Grateful Dead musician Jerry Garcia, and Americone Dream, a charitable venture with TV funnyman Stephen Colbert.
Nearly 2 million units of edible marijuana products have been sold in Colorado since the state’s first recreational shops selling the drug opened in January of last year, according to local news outlet 9News.
(Read more: The big business of Marijuana, Inc.)