The two-tone dress, left, alongside an ivory and black version, made by Roman Originals, that has sparked a global debate on Twitter over what color it is on display in Birmingham, England on February 27, 2015.
Photograph by Joe Giddens — AP
By Ben Geier
February 27, 2015

Brands just can’t resist Twitter trends — especially ones as weird and pervasive as #TheDress. (If you somehow missed it, pretty much everyone on the Internet has been trying to figure out what color this dress is.) Here are 10 companies that decided to weigh in, for better or for worse:


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