Fans line up for food at a Waffle House.
Photograph by Scott Cunningham — Getty Images
By Ben Geier
February 24, 2015

Waffle House, the breakfast restaurant famous for mediocre food and a fanatical following — seriously, people get married there — is getting into a new business totally unrelated to breakfast: delivering mail.

That’s right — Waffle House wants to compete with FedEx, UPS and the United States Post Office. How will they do so? By imitating Uber and plying drivers with free waffles.

Waffle House is working with a company called Roadie Inc to launch a new delivery service with Waffle House restaurants serving as dropoff points. Basically, customers will use Roadie’s app to find drivers already heading towards their packages’ destination. Those drivers will then deliver the mail to Waffle House locations, where the intended recipient can retrieve it.

For their trouble, drivers get a free waffle when they download the app and a free drink when they make a delivery.

“For the last 60 years, Waffle House has been a place for travelers and a preferred meeting place for our customers,” said Walt Ehmer, CEO of Waffle House, in a statement. “Roadie combines the two making it easy for senders and drivers who love waffles to meet at the nearest Waffle House. And who doesn’t love waffles?”

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