Photograph by David McNew — Getty Images
By Claire Zillman
February 13, 2015

What’s behind that bouquet of roses you receive on Valentine’s Day? Love? Sure. Lust? Maybe. But beyond all that mushy stuff are the practical wheels of business, turning just so to ensure that the flowers you receive are bright, fresh, and—most importantly—on time. 1-800-Flowers gave Fortune a peak at how they manage to deliver 5 million Valentine’s Day roses in the dead of winter.

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