Katie Couric and Bryant Gumbel star in BMW's 60-second spot, featuring the all-electric BMW i3, during Super Bowl XLIX on Sunday, February 1, 2015.
Courtesy of BMW
By Ben Geier
February 2, 2015

Despite some brands sitting out this year, there were still plenty of automotive ads during last night’s Super Bowl.

Which ads, though, actually got people thinking about getting themselves into a new car? Luxury brands dominated a list compiled by online automotive-informative provider Edmunds.com. It doesn’t cost anything to look up how much it would cost you to buy a fancy car, even if the chances of you ever being able to make the purchase remain slim.

Edmunds.com put together a list of five ads that caused the most consideration among viewers. The company defines “consideration lift” as a measurement of people on the Edmunds website looking at cars of a particular car that was featured in the ad. Here is a look at how well the top performing ads fared.


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