Winnebago has high hopes for the Brave, a reinvention of its original ’60s-era motor home. its colors—such as mello yellow—are aimed to appeal to nostalgic boomers.
It’s been a trip. Founded in Forest City, Iowa in 1958 as a travel trailer company, Winnebago’s name is now synonymous with motor homes. It hasn’t always been a smooth ride for the company in the boom-and-bust RV industry, but Winnebago has kept rolling along. (When the tough got going, founder John Hanson, was famous for rallying his troops: “You can’t take sex, booze, or weekends away from the American people.”) Indeed. Here’s a look back at just a few of the models and moments from the company’s 56-year history.