Last week's "Wall Huggers" spot went after Apple with good humor. This week's Galaxy Tab S ads are utterly joyless.

By Philip Elmer-DeWitt
July 12, 2014

“Is it just me,” asks The Loop‘s Dave Mark, “or is this truly an awful ad?”

He’s talking about the first of the two videos below, posted Friday on Samsung’s YouTube account. The second is almost as plodding. Both are worlds removed from the clever “Wall Huggers” ad Samsung aired last week.

Mark suggests that Samsung may have switched ad agencies. These feel to me like videos made for a different culture. Or maybe a different planet.

[youtube=http://www.youtube.com/watch?v=YbrM7XqVuJw&w=640&h=390]

LINK: Samsung releases two new remarkably dreadful commercials

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