At WWDC, Apple gives the programmers who write its apps a big wet kiss.

By Philip Elmer-DeWitt
June 3, 2014

“I think a developer would look like a geek,” says a young woman in the 5-minute video that opened Apple’s AAPL 25th annual developers conference.

The film goes uphill from there. By the end, the company has said in a dozen different ways that the 6,000 app designers and coders gathered in San Francisco this week for WWDC 2014 are the center of Apple’s universe, providing — as one speaker puts it — “a sense of being emancipated from technology.”

The video is available on YouTube and pasted below. The full two hour WWDC presentation can be streamed from Apple Events.

[youtube=http://www.youtube.com/watch?v=EBSU9KaCYP4&w=640&h=390]

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