FORTUNE — Apple’s (AAPL) announcement Wednesday of its first stock split in more than nine years set off a round of fresh speculation about the company’s possible entry into the Dow Jones Industrial Average.
That’s something a stock that trades in a $400-to-$700-per-share range has as much chance of doing as a camel has of going through the eye of a needle. This has been pretty thoroughly hashed out, I’m told, on CNBC.
But that still doesn’t solve the puzzle reader SoCalMe put to this group on Wednesday.
Good question, given that Apple’s previous three splits (May 15, 1987, June 21, 2000 and Feb. 18, 2005) were all 2-for-1.
Two readers (Anne and plcm123) offered the same explanation at roughly the same time.
As Anne put it:
Sounds good to me. $100 per share is the kind of nice round number Steve Jobs always preferred.
As plcm123 put it: “Apple loves simplicity.”
Apple has posted an FAQ on the split. The choice of a 7:1 ratio is not addressed.