Making predictions for the year ahead is always a hazardous business, by its nature dependent on the good will of readers, not to mention short memories. Stuff happens that confounds even the most imaginative forecasts. Predicting that Mary Barra was headed for the CEO job at GM (GM) was relatively pothole-free, although the December timing took most people by surprise. But who would have guessed that one of Detroit’s Rust Belt executives, Ford’s Alan Mulally, would emerge as the leading candidate to run tech giant Microsoft (MSFT) — especially after all the trouble Ford (F) has had integrating Microsoft technology in its MyTouch instrument panel control system? With those caveats in mind, here are some guesses about what awaits MotorWorld in the year ahead — some serious, others in an “anything can happen” spirit.
The rebound continues
Gasoline prices will decline to an average of $3.43 per gallon, say various sources, thanks to higher production and lower demand. Consumers will have even less incentive to buy more fuel-efficient vehicles, forcing the Obama Administration to start moving in the goalposts on its 54.5 mpg fuel economy standard for 2025.
From Motown to Microsoft
Alan Mulally moves back to Seattle from Dearborn, reviving old jokes about what would happen to automobiles if Microsoft made them: “You would have to buy a new car every time they repainted the center lines,” or “Your car would crash twice a day for no particular reason,” or “Your airbag system would ask, ‘Are you sure?’ before deploying.”
A clean sweep
Her work cut out for her
New GM CEO Mary Barra spends her first six months in office saying “no” to appearances with Ginni Rometty, Hillary Clinton, and Meryl Streep; keynote speeches at women’s summits; and suggestions from diehard car buffs that GM build a new electric car; revive Oldsmobile, Pontiac, and Saturn; and bring back tailfins.
His work cut out for him
The future of Nissan’s Taxi of Tomorrow for New York City is dealt a fatal blow by new mayor Bill de Blasio when he declines to overturn a hybrid motor regulation. His decision consigns riders to uncomfortable trips in the two-most-used yellow cabs: aging Ford Crown Victorias and discontinued Ford Escape hybrids.
Now that the 2014 Ford Mustang has been officially revealed, the motoring press turns its attention to uncovering details about the rumored V-8 powered Cadillac flagship sedan with over-the-top styling lifted from the Elmiraj concept car (above). Unmoved however, luxury car buyers in New York and California vow they will give up their Mercedes, BMWs, and Audis only when they are pried out of their cold dead hands.
Musk's many suitors
Management moves: Renault-Nissan
Management moves: Daimler
Management moves: Volkswagen
China stalls out again
Recall this Fox News headline from May 12, 2009: REPORT: GM TO SELL CHINESE CARS IN THE U.S. The story references a leaked report that GM planned to sell nearly 18,000 Chinese-made vehicles in America in 2011, with that number rising to over 50,000 by 2014. Well, no. GM didn’t sell any cars made in China in 2011, 2012, or 2013, and safety and quality standards mean that no Chinese cars by any manufacturer — American, European, or Chinese — will be coming to the U.S. in 2014 either.