What would the holidays be without a sentimental Christmas ad from Apple (AAPL)?
This one, titled Misunderstood, is a movie about a movie that was shot on an iPhone 5S and presented via Apple TV and AirPlay by the fictional Harris family’s teenage son. The title is not explained. Perhaps it’s a given that all teenage sons feel misunderstood, especially on Christmas.
UPDATE: Back to the advertisement’s title. Reader AO may have nailed it:
9to5Mac‘s Michael Steeber, who spotted the TV spot Monday five hours before Apple’s Phil Schiller tweeted a link, also points readers to the full 2-minute movie within the movie. Without reaction shots of family members tearing up, A Harris Family Holiday doesn’t pack quite the same emotional wallop.