The Galaxy Gear's viral ad campaign rules. The device itself? Not so much.
FORTUNE — “Nobody will buy this watch, and nobody should.”
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week and this week it’s No. 1 in AdAge’s Viral Video Chart, with nearly 10 million page views.
ASIDE: The iPhone 5 makes a cameo appearance in my daughters’ favorite entry — at No. 10 — on this week’s Ad Age chart: Girls don’t poop. (Not entirely safe for office viewing.)