The Galaxy Gear's viral ad campaign rules. The device itself? Not so much.

By Philip Elmer-DeWitt
October 18, 2013

FORTUNE — “Nobody will buy this watch, and nobody should.”

That was the New York Times‘ David Pogue two weeks ago reviewing the Galaxy Gear, Samsung’s pre-emptive strike against Apple’s AAPL iWatch — and the hero of the attached YouTube video.

No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.

It appeared on YouTube last week and this week it’s No. 1 in AdAge’s Viral Video Chart, with nearly 10 million page views.

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ASIDE: The iPhone 5 makes a cameo appearance in my daughters’ favorite entry — at No. 10 — on this week’s Ad Age chart: Girls don’t poop. (Not entirely safe for office viewing.)

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