By Philip Elmer-DeWitt
September 23, 2013

FORTUNE — Apple (AAPL) PR had a busy morning Monday, issuing two market-moving documents:

  • A press release announcing that it has sold more than 9 million new iPhones, 80% better than 5 million iPhone 5 units it sold last last year.
  • An SEC Form 8K alerting the commission that those 9 million sales represents a material change in the company’s prospects for its fiscal fourth quarter, which ends Saturday. “Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion,” the company wrote, “and expects gross margin to be near the high end of the previously provided range of 36% to 37%.”

The stock opened at $496, up $28.59 (6.1%) from Friday’s close.

See also: Higher-priced iPhone 5S outsold 5C in U.S. by 3.4 to 1.

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