By Dan Primack
September 13, 2013

Insightly, a San Francisco-based provider of freemium customer relationship management solutions, has raised $10 million in Series B funding. Matt Holleran (founder of Cloud Apps Management) led the round, and was joined by Emergence Capital Partners, Sozo Ventures and TrueBridge Capital Partners.www.insightly.com

AdTheorent Inc.
, a New York-based provider of a mobile ad network that features real-time bidding, has raised $4 million in new VC funding. Verizon Investments led the round, and was joined by Mogility Capital and OmniCapital Group.  www.adtheorent.com

Zynstra
, a UK-based provider of hybrid cloud solutions for SMEs, has raised $3.8 million in Series A funding led by Octopus Investmentswww.zynstra.com

ERMS Corp., an Ontario-based provider of enterprise-class emergency notification systems, has raised C$3.5 million in second-round funding led by existing shareholder BEST Fundswww.ermscorp.com

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