FORTUNE — I wasn’t in Berlin for the unveiling of Galaxy Gear — Samsung’s attempt to steal a march on Apple (AAPL) by introducing a smartwatch before Tim Cook can — and I haven’t seen the device, as the Apple line sitter put it in that 2011 Galaxy S2 ad, with my hands.
But I’ve seen enough product introductions to know that Samsung co-CEO J.K. Shin is no Steve Jobs. Or even Phil Schiller. And that Samsung still has a lot to learn about making a splash in high tech.
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