When food blog Table to Grave ran an April 1 item that The Kellogg Co. (K) planned to launch a line of Pop Tart-flavored vodkas, the Internet lit up with tweets and commentary from detractors and proponents alike. Turns out the posting was an April Fool’s joke, but one can’t blame consumers for getting taken in: In recent years the spirit favored by czars and James Bond has undergone a makeover that would make Willy Wonka beam. Here’s a look at some of the newer (and more unusual) flavored vodkas on the market. Consider us shaken, not stirred.
Smirnoff Sorbet Light Mango Passion Fruit
Smirnoff Root Beer Float
Pinnacle Strawberry Shortcake
Three Olives Tartz
The latest flavored vodka from Three Olives, launched in May, combines the “sweet fruit flavors of grape and mandarin orange, with the tart flavors of fruits such as cherry, citrus and apple.” Three Olives recommends the “Sweet and Tarty” as its summer cocktail: Tartz vodka with lime soda on ice, garnished with a lime.
UV Salty Watermelon
Red Eye Cinnamon Bun
Van Gogh Peanut Butter and Jelly
You have to wonder what the painter whose name is on the bottle, famously a fan of absinthe, would think of this variety, which came out last year. We’ll let the vodka maker speak for itself: “The fragrance of our PB&J vodka is predominantly of peanuts complemented by the fresh fruit aroma of raspberry. In the mouth, the roles are reversed with the raspberry taking center stage supported by the toasty flavor of peanut butter and a hint of vanilla on the side.”