By Philip Elmer-DeWitt
July 7, 2013

FORTUNE — If there was a press release from Samsung announcing that the Galaxy S4 supports¬†the native language of Iceland, we missed it. No matter. The point of this surreal ad — tailor-made for the island nation’s addressable market of 320,000 men, women and children — is that Apple’s (AAPL) iPhone does not.

A $4.3 billion ad budget is a terrible thing to waste.

The text on Samsung Iceland’s YouTube entry reads, according to Google Translate:

“Samsung Galaxy S4 has the pleasant feature to understand our ‘beloved warmth’ [i.e. our language]. Thus we can control various functions and also allow you to write e-mails and text messages by speaking to the phone in Icelandic. Get a phone that understands you.”

Thanks to¬†Cult of Android‘s Killian Bell for the link.

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