The world's smartphone market leader gets a taste of what Apple has been going through.

By Philip Elmer-DeWitt
June 18, 2013

FORTUNE — Confession: Between Apple’s AAPL developers conference (which I watched from afar) and the e-book antitrust trial (which I’ve been attending), I must have taken my eye off the Apple v. Samsung smartphone wars.

Otherwise, how could I have missed Miyoung Kim’s report Sunday out of Reuters‘ Seoul bureau that triggered such memorable U.S. headlines as

The Reuters report, titled Samsung analysts ask hard questions as S4 marketing charm wears off, cited a “massive wave of downgrades” — including such high-profile brokerage houses as JPMorgan, Morgan Stanley and Goldman Sachs — after analysts realized they’d made “hopelessly optimistic forecasts for [Samsung’s] smartphone sales.”

Between June 6 and June 13, Samsung shed 21.5 trillion Won in market value, or nearly $19 billion.

As Apple investors know all too well, a loss of value in the stock market can have a ripple effect in the media, leading to artifacts like the one above, created by Which? and spotted by BGR, that questions Samsung’s oft-cited strategy of making smartphones and tablets in any shape or size a consumer might want.

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