FORTUNE — It’s been years since Samsung reported any unit sales numbers at all for its mobile phones, so the tech press took notice Thursday when the South Korean manufacturing giant decided it had something to brag about.
Samsung Electronics co-CEO Shin Jong-kyun told reporters at an industry forum in Seoul that he is confident shipments of the Galaxy S4 will top 10 million next week — four weeks after the device went on sale in 60 countries, including Korea, China, India and the U.S.
That kind of coverage must drive Tim Cook crazy.
And what was its headline Friday?
NOTE: On closer read, I see that Samsung is talking about sales to carriers, not end users. Not quite the same thing. I’ve reworded the text of the story to read “shipments,” not “sales,” of the S4.